So many organizers waste valuable sponsors money and resources by thinking about the entertainment as the last part of the puzzle. The canapes and flower arrangements won't mean anything the next day if you didn't manage to engage, entertain and educate your attendees (the 'know, like and trust' of live events).
The guest speaker is key to this as is the MC/host and the evenings schedule. Time is money and every single attendee has the option of being somewhere else instead. They need to be engaged, entertained and educated regardless of whether any business is being done.
Invest in the best MC and speaker that you can afford, give them your brief for the event's objectives and then stand back and let them do their job.
If they are good, you enjoy back end sales and from an effective engagement marketing strategy.
That's how you get guaranteed ROI from events every time.
Let's talk...
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