Until someone in the government takes the initiative and moves to protect consumer rights explicitly, or a lawsuit addresses the issue directly - this is a massive opportunity for a company like Medtronic with ethics. Medical data is very clearly private, and accessible to patients. This is very clearly medical data. If I had a company that competed with Medtronic I'd be looking to launch a marketing campaign:
"When other health device companies sell data they won't let you see, why spend your money with a
Source: http://rss.slashdot.org/~r/Slashdot/slashdotScience/~3/YhPxutgfcQ0/story01.htm
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